Description of his CLINICAL experience as a student in US from March Essay

Description of his CLINICAL experience as a student in US from March till Sept 1st - Essay Example Soon after I finish my rounds, the physician in charge would normally arrive and I would join them during their own rounds just so I could be on hand to explain any questions they may have had about my patient notes. Since these doctors normally had a significant number of patients admitted in the hospital, they did not have the time to spare when it came to admission of new patients in the emergency room under their care so I would often go to the emergency room in such cases in order to represent the doctor as part of his medical staff. My job during this part of the admissions process was to help diagnose what was ailing the patient and what possible stop gap measures can be applied until the doctor in charge can actually see the patient. My emergency room notes would then become part of the patients diagnosis chart that the doctor uses in considering the possible illnesses and treatment for the patient. Whenever called upon, I also took on the task of writing the discharge summar ies for patients who were getting their â€Å"clear to go home† certifications. Most of the work I did as described above was done under the excellent supervision of Dr. Varon from internal medicine. He willingly allowed me to see some of his patients in order to help hone my diagnosing skills. I wrote notes pertaining to his patients conditions that he would then interestingly discuss with me, allowing me a chance to suggest various treatments and looking into the results of the treatments as I applied them to the patient. He was very supportive and allowed me a tremendous amount of room to grow and learn as a physician. Aside from working extensively with Dr. Varon in his clinic, I also completed hours in the radiology department. Here I helped the technicians run their x-ray machines, analyzed the x-ray results alongside a licensed radiologist. I also participated in the performance of ultrasound, MRI, and CT scan examinations, helping the technicians to properly analyze

CRIMINAL JUSTICE JURY MOST RELAIBLE FOR DETERMINING GUILT OR Essay

CRIMINAL JUSTICE JURY MOST RELAIBLE FOR DETERMINING GUILT OR INNOCENCE, LEGAL FACTORS THAT AFFECT JURIES DECISIONS, ARE THEIR DECISIONS RELIABLE AND VALID, - Essay Example (King, 1999) This was the only right that was agreed unanimously by the twelve participating states. Accordingly the trial jury acquired veto power over the law and became more powerful than any government official such as Judges. An appeals court in the United States described the power of a jury "unreviewable and irreversible" over that of a trail judge. (Jurors Handbook) The jury system has become one of the most important aspects of criminal procedures in many countries, though the procedures adopted differ from country to country and even within a country as is evident in the United States, nevertheless, the jury is perceived to bring in certain attributes of the communities to bear. In Australia, the jury list is made up of people who had been elected from randomly from the electoral rolls,2 same for the United States, where potential jurors are now randomly selected by a computer using electoral or driver's licenses records. (Doyle, 2004) The duties of a jury are to asses only the facts of a case in reaching a verdict, but there are certain factors that affect the conduct or predisposition of any potential or chosen juror. Juries can be influenced by the Judges, attorneys, defendants, their particular lifestyles and beliefs and many other possible factors. Various studies conducted have shown that jurors could be influenced beyond the scope of evidence by a defendants attributes e.g. race, status or sex. For example, in one of the studies conducted,(Decaire, n.a.) white and black male subjects were exposed to cases with defendants and victims of varied races, it was observed that in cases involving white victims the white subjects (jurors) showed bias, placing higher guilt against black defendants accused of crimes against white people, thus showing that jury recommendations can be influenced by their individual stereotype of crime and the alleged criminal. Judge decisions. Judicial influence over any jury trial is as important as the role the jurors play. Though it is the members of the jury who return the guilty or innocent verdict, the powers of a presiding judge also allows him to prevent the introduction of 'illegal' evidence or argument by counsels in support of both prosecution and defences. Judges do not tell jurors what to deduce from the evidence presented to them, but they have powers to prevent the jurors from hearing any evidence deemed not suitable to achieving a fair trial. For instance, if a jury is presiding over a rape case, the sitting judge might not allow the jury hear evidence of the rape victim's past sexual history. This is to prevent the jurors being influenced by facts outside the present case. Psychological or expert witness. The role of expert-witness in the criminal justice system is a person who has some special training or experience in a criminal behavioural area and can help the judge, lawyers and the juries arrive at the truth in the judicial process. (Yablonsky, 1998) Most of these experts are however paid consultants and present evidence that advance the case of their clients. They are therefore mostly perceived as 'hired guns' and their credibility questioned. Recently in the UK, Professor Sir Roy Meadow's name was struck off the

Fossil Story Essay Example for Free

Fossil Story Essay Northeastern Illinois has a great deal of geological history hidden beneath the surface. If you just take a trip to the Larson Quarry or even Pit 11 you can find some interesting rock formations as well as fossils in them. But, if you cannot get to these areas, this paper can tell you what you can find in 5 different locations in Northeastern Illinois. We will be looking at Larson Quarry, Thornton Quarry, Mazon River, Pit 11, and the Glacial Drift which is at Palos Hills and throughout the surface of the Chicago area). The first stop is the Larson Quarry. This is located near DeKalb, Illinois. The specific coordinates are 42? N, 88? 35’ W at 920 feet. This site contains specimens from 450 million years ago which include trilobites like Flexicalymene, brachiopods like platystropia, rafnesquina, leptaena, the horn coral streptelasma, an unnamed bivalve, bryozoans, various crinoid stem parts, the cephalopod endoceras, and the gastropods cyclonema and malcurites. The rock types and formations that were found around these fossils were Cincinnatian Maquoketa Shale and Galena Dolomite. â€Å"The Maquoketa shale, which contains seams of argillaceous dolomite†¦and ranges from highly to slightly weathered, with the highly weathered portions having the consistency of a stiff clay and are extremely fissile† (Preber). These fossils were preserved by replacement as well as mold and cast. The Mazon River, which is near Morris, Illinois is located at 41? 20’N, 88? 30’W at 525 feet. This site had fossils from 290 million years ago and included seed ferns like alethopteris and neuropteris, true fern Pecopteris, horsetail rush parts calamites (trunk), and annularia (leaf whorl), lycopod tree (club moss) parts and bark lepidodendron, and leaf lepidophylites. The rock types were shale and sandstone as well as coal and the formation was Francis Creek. The Illinois State Museum writes in an article about how Francis Creek formation is formed: â€Å"Much of the area that we now call Illinois was a mixture of swampy lowlands and shallow marine bays. From the northeast flowed at least one major river system. The river(s) built large deltas through the low swamps and into the shallow bays. The mud that the river(s) carried was deposited in these deltas and bays. This mud turned into a rock called the Francis Creek Shale†. The preservation type was impressions in concretions. Next is Pit 11 which is the Mazonia/Briadwaood State Fish and Wildlife area at 41? 15’N, 88? 15’W at 590 feet. These specimens were found from 290 million years ago. The fossils include the same basic plants as the Mazon River. They also include jellyfish like the essexella, the shrimp belotelson, clams like edmontia and aviculopectin, an unnamed marine annelid worm, a possible fish fossil coprolite, the infamous Tully Monster: tullymonstrum, and the echinoderm sea cucumber holothurian. The rock types that held these fossils were shale and sandstone, as well as coal. These were in a Francis Creek formation. These fossils were preserved by impressions in concretions. It becomes quite apparent that there are certain biases in how and what fossils are preserved. Some species, notably Pecopteris unita, are found with fertile structures nearly half of the time while others like the more common true fern, Pecopteris acadica, are rarely seen with fertile structures being preserved at all† (Mazon Creek†¦). This tells us how these fossils were formed. Thornton Quarry, at coordinates 41? 35’ N, 87? 35’ W at 590 to 250 feet, is located on the south side of Chicago. This Quarry was formed 420 million years ago and includes fossils such as the trilobite calymene, brachiopod pentamerus, corals like favosite and halysites, an unnamed crinoid stem and the cephalopod moorecoceras. The rock types that were here were limestone-dolomite in Niagaran Racine Dolomite with fossils in mold and cast. â€Å"The most famous reef unearthed in the Chicago area is the coral reef†¦Debris from the growing reef began to be deposited and cemented. The reefs contained sea lilies, animals resembling horseshoe crabs, and ancient ancestors of squids and octopuses up to ten feet long. The ashy, gray-white limestone mined from the Thornton Reef contains the fossils of these animals† (Herweck). The reason that there are multiple types of coral is because this area was at the bottom of the Silurian Sea and molded well into the limestone. Lastly, we visit Palos Hills which includes the Glacial Drift. This area was from ~15,000 years ago and showed deposits of unconsolidated pebbles, sand, silt ad clay which contain mixed rocks of 400 million to 1 billion years old at 41? 41’N, 87? 50’ W at 772 feet. The fossils found here are mammoth or mastodon remains that are preserved as unaltered hard parts. There are also mixed marine fossils including crinoid stems, brachiopods, corals like hexagonaria (Petosky Stone) and trilobite parts, where were preserved as mold and cast r replacement. The glacial till include striated rocks composed of a mixture of many types including sedimentary (limestone/dolomite), igneous (granite, basalt) and metamorphic (gneiss). The formation was Valparaiso Moraine. â€Å"At this time, glacial ice covered the entire Chicago region†¦. the active ice sheet retreated into the Lake Michigan basin, although stagnant, melting ice remained behind. The ice then rapidly re-advanced to the†¦Valparaiso moraine in the western Chicago region† (Grimm). The glaciers that were in Chicago made a big impact on picking up rocks and sand and dirt from other regions and bringing it into the area, which is a reason why you may find interesting things in the area and that rocks age from 400 million to 1 billion years ago. The areas that we can find an assortment of fossils and rock formations are abundant in Illinois and have a wide variety of ages. From this summary, you can see what type of rock are around Northeastern Illinois and what type of animals, plants, and rocks were around from different periods and what type of environment they must have lived in.

Virtual era- new features in marketing

Virtual era- new features in marketing Virtual Era- New Features In Marketing Cap Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. E-Marketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. E-Business EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference Between E-Business, E-Commerce, And E-Marketing eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference Between E Marketing And Interactive Marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference Between E-Markeitng And Internet Or Web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages Of E-Marketing Following are some of the advantages of e marketing: Reduction in costs through automation and use of electronic media. Faster response to both marketers and the end user. Increased ability to measure and collect data. Opens the possibility to a market of one through personalization. Increased interactivity. Disadvantages Of E-Marketing Following are some disadvantages of eMarketing: lack of personal approach , Defensibility on technology, Security, privacy issues, Maintenance costs due to a constantly evolving environment, Higher transparency of pricing and increased price promotion, Worldwide competition through globalization. E-Marketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. E-Marketing(In Brief) eMarketing is essentially a part of marketing. But What is the difference between eMarketing and internet or web marketing? What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What Are The E-Marketing Tools? The internet has a number of tools to offer to the marketer. A company can distribute via the internet e.g. amazon.com, A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, The money collection part of a transaction could be done online e.g. electricity and telephone bills, Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How Do Marketers Plan For E-Marketing? There are two ways to looking it; An existing organization may embark upon some eMarkeitng as part of their marketing plan. An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation Analysis For VIRTUAL Marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT Analysis-Ranked And Weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT Analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor Research For Virtual Marketing (External Perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. Use search engines. General topics such as Google, yahoo And msn Type names of competitors Type industry, product or term Search ‘down in to a directory structure e.g. yahoo Search a competitors web site Product information , press released, job opportunities Pricing information Distribution information such as where to buy. Hunt for trade associations Search for personal pages or blogs Different perspective e.g. fans, ex-employees. e.g. www. blogger. com , Â  www. myspace. com, Â  www. youtube. Com. Ask your target market. Send question to named personnel, newsgroups, personal pages, mailing lists. Conduct a survey using. Buy secondary reports e.g. data monitors, mintel. Newsgroups and post queries, newsgroups on bulletin boards or forums Deja. com(Google) Read online financial information research public companies iii.co.uk ample up ft.com up Read online competitive information. e.g. hoovers.com paid for, inus Study demographic reports statistics.gov.uk/ census in up census.gov inus Original source material Business source elite, newspapers, Kellys compass. Monitor special interest material Business source elite, newspaper, Kellys, compass. Monitor special interest material. E.g. marketing week (BSE), campaign (BSE), marketing (BSE). Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing Price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place Tactics As Part Of The E-Marketing Mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing Product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online Extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online Alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C And D- Online Innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E Marketing Promotion It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Lesson internet marketing and promotion: internet advertising. This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Pay per click advertising Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing Tactics As Part Of The E-Marketing Mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional Pricing Tactics Used In E-Marketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium Pricing E.g. Selling Music Via ITunes. Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. Economy pricing e.g. selling basic products and services online likes basic design or paperclips. Price skimming e.g. new product launches online such as albums or games. Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. Optional product pricing e.g. selling a holiday online with travel insurance. Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. Product bundle pricing e.g. buying internet access which comes with free online phone calls. Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search Marketing {Overture And Yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture has many other similar services such as search submit, product submit, travel submit and director submit that could be considered. Affiliate Marketing Affiliate Marketing is where an organization offers and incentive to other web based organizations to market the products or services that it offers. So a company selling surfboards could have affiliate destinations. The affiliate program is supplied by one organization whereas the affiliate is the website that promotes on behalf of the supplying organization. Put simply affiliate marketing is a basic agency arrangement. There is rarely and pay per click cash, but affiliates tend to take a commission on any goods sold as a result of the click. What does it look like? Affiliate marketing sees a banners advert or a text advert placed upon an affiliates website. When the advert attracts a click, the visitor is taken through to the site that originated the affiliated program. No cash changes hands until there is a sale, but affiliate rewards tend to be higher than regular pay per click. Commission Junction (CJ) is a well known example of an affiliate marketing company. CJ acts as an intermediary between affiliate programs. Suppliers of all types and sizes. So if you have a successful website, that does well in the search engines and is popular with visitors, you such old register with CJ and place affiliate add on to your site. Offline promotions strategies. Of course to promote website you should also consider offline promotion strategies such as those used by non internet businesses. Our lesson store contains lessons on promotion (as part of the marketing mix) and also marketing communication (and its own mix) here selection of other suitable approaches to offline promotion: Create a media release or announce a media conference regarding yo

Appalachian Music :: essays research papers

Appalachian Music Appalachee - people on the other side Folk music - What is folk music? Traditional songs existing in countries. Handed down through generations. Passes on by word of mouth, not written in musical notation. Don't know who wrote it. Melody and lyrics change as they are passed on. Folk Music is History in song: Tells about daily lives. Tells about Special events - often tragedies, themes of romance, battle, adventure, and history. Purpose of folk music: Entertainment, recreation, socializing, dancing, games. Teaching, make work go faster, religious. Tells a story (ballads). Origins of Appalachian people: Ireland Scotland England Music influenced by folk and mountain music: Country Bluegrass Modern folk Musical instruments used (folk instruments): Dulcimer, fiddle, banjo, guitar, mandolin, autoharp, mouth bow, washtub bass. Body percussion, spoons, washboard, Jew's harp. Harmonica, jug. Bluegrass Music - What is bluegrass music? Direct descendant of old-time string band tradition, which developed out of Southern mountain dance music & songs. Combines old-time string band music with gospel harmonies & blues rhythms. Played on acoustic instruments (natural sound): Banjo, guitar, fiddle, mandolin, bass fiddle, dobro (resophonic guitar) Instrumental leads used to show off technical ability Distinctive vocal harmonies Originations of Bluegrass Bill Monroe - "The father of Bluegrass" Grew up in Rosine, Kentucky (Ohio County) Music takes its name from Bill Monroe's band, The Blue Grass Boys Influenced by - Pendleton Vandiver ("Uncle Pen") the uncle who "raised" Bill and taught him how to play the fiddle. Arnold Schultz, black "blues" singer and guitar player. Timeline: 1911 - Bill Monroe born on September 13 1940's - development of bluegrass music 1950's - people began referring to his style of music as Bluegrass 1960's - concept of "bluegrass festival" introduced 1996 - Bill Monroe died on September 9 1997 - Bill Monroe inducted into Rock and Roll Hall of Fame Because of his influence on popular music Bluegrass Music featured in: Films of "Bonnie and Clyde", "Deliverance" Television Shows of "The Beverly Hillbillies", "The Dukes of Hazard" Written Overview A sample overview of the history of bluegrass music follows. It should be brief but comprehensive, as it may also be the introduction of the music to teachers as a study guide before or after an in school presentation or they may include this information in a history of social studies discussion if a program presentation is not possible. Bluegrass Music: The Roots The street balladry of the people who began migrating to America in the early 1600s is considered to be the roots of traditional American music. As the early Jamestown settlers began to spread out into the Carolinas, Tennessee, Kentucky and the Virginias, they composed new songs about day to day like experiences in the new land.

Delusions of Grandeur †My Summer in Greece :: Personal Narrative

Delusions of Grandeur – My Summer in Greece It is the lawlessness of Greece that attracts both travelers and outcasts. They arrive on ferry boats with the eagerness of immigrants, drunk with notions of escape and pleasure. This hedonistic lure of the Greek islands is far removed from the academic splendor of mainland Europe. In myth, Greece is a land ruled by the selfish whimsy of the gods, and this climate of self-indulgence blows across the Ionian island of Corfu like a frolicking wind. Teetering, as it does, on the far edge of western civilization, Corfu presents itself as a haven or a refuge, depending on one’s orientation as traveler or derelict. Here, travelers can live out their adolescent fantasies and outcasts can be gods. The playground of these gods, the Mount Olympus of debauchery, spills down the steep east coast of Corfu like a glob of Pepto Bismol—the Pink Palace. I came to the Pink Palace in late May, one of a steady trickle of off-season travelers who had arrived just in time to enjoy the last of the cool nights before the torrent of peak season vacationers, drawn by the summer heat, filled the island to capacity. The last leg of a nine-month solo expedition through Europe, the Pink Palace was my last indulgence in freedom before I flew home to start college. On paper, the resort looked like Paradise—the very brochure seemed saturated with ambrosia. Pictures of gleeful scuba divers, vast cliffs that fell into the Ionian Sea and sunny rooms lured me from the mainland. But the brochure’s utopian promise—†Ideally situated on the sands of Agios Gordios beach, the Palace assures a stay that you’ll never forget†Ã¢â‚¬â€turned out to be, at best, a euphemistic appraisal of the jarring reality that awaited me. The Pink Palace was a glaring twentieth-century smear on an otherwise primitive landscape. At night, the profusion of light and music that came from the resort was as obnoxious and out of place as the sickly pink stucco structure that scarred the green hillside. Self-indulgence came in liquid form at the Pink Palace, with names like Ouzo, Blowjobs, B-52s, Kamikazes, and Alabama Slammers. Having dutifully saturated themselves with the culture of the mainland, my fellow guests now allowed themselves the corporeal pleasure of drunken oblivion.

Assignment 1 Trends in the Workplace Essay

Predict three (3) human resource functions that are likely to be affected by the implementation of an MRP system. Propose two (2) ways in which you as a human resource manager can help the organization carry out this change successfully. As material resource planning (MRP) involves the initiation of the automation of planning needs for resources, ordering materials, and scheduling tasks to be completed on the shop floor; it is to be expected that certain functions of human resources will be directly affected with the implementation of the MRP system. The first of these would be job analysis which is the process of getting detailed information about the job and job design which involves defining the way work will be performed and the tasks involved in completing those requirements. Obviously the shift from manual process to automation will change the standards for certain task requirements and necessitate the assessment of standards of performance. This leads directly to the affectation of a second human resource function of training and development. Training and development will become a priority as the MRP system will require dedicated orientation to introduce the systems to the employees. This will need to be a well planned undertaking for information, disclosure and inquiry response. Skill development will also need to be provided to prepare the users of the new systems for the task the implementing of automated systems can cause unrest in a business setting so it is important that employee relations and communications be kept transparent making this the third human resource function to be affected as the MRP system is implemented. Two ways in which human resource managers should be prepared to implement this change successfully is to first be fully vested in the resource that is human capital. Human resource managers should be prepared to identify those individuals who have the skill set to complete the transition for the prescribed tasks by clearly stating the task, its objectives and setting realistic goals and attainment periods. Secondly, human resource managers are to make sure the employees progress matches the goals that have been set forth. This is performance management and is critical in a transitional period. Determine three (3) human resource skills that would be important for success in leveraging the new MRP system. An undertaking of the magnitude of the MRP transition will require the use of many human resource management skills. The most important of these skills is the ability to effectively communicate. This includes written communication skills, oral communication skills and both verbal and non verbal skills and active listening can be included here as well. Critical thinking will be needed to make decisions for situations that may arise during the transition as well. Lastly, a strong sense of judgment and decision making abilities will be required. There will no doubt be times human resource managers may be called upon to make instant decisions or implement changes in an effort to complete the transition as complex issues arise. These times will require an aggressive approach to meet the quality and standards of the business. Based on the planned growth of the organization, predict three (3) factors that might impact the organization’s ability to hire new employees that possess the technical skills needed to perform a job. One factor that may have an impact the organizations ability to hire new employees that possess the desired technical skills for the performance of a job is initially recognizing the need to hire or promote a current vacancy. A second factor is determining the relevance of the current job description and whether it is in full alignment with the now automated position. This might require a simple review of the current job analysis paying close attention to the level of skill required for completing the task. Finally, a clear identification of the duties and responsibilities should be presented in order to solicit an eligible workforce. . References Essentials of human resource management. S. Tyson. Elsevier. 2008. 464. Human resource management: contemporary approach. Textbook. J. Beardwell, T. Claydon. Pearson. 2010. 710 p. Whitehill. A. M. Japanese management: tradition and transition. Publisher, Routledge, 1991.